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We make brands worth playing with.

brainylab is a creative technology studio in Ljubljana. We design and build gamified experiences, AI agents and loyalty programs that help marketing teams engage people, and turn that engagement into conversions.

125+AI and gamification projects launched
2,400,000+people reached
2024founded in Ljubljana

Nobody wants your ad, but everybody loves to play.

That is the whole studio in two sentences. Give people something worth their time, and they give you their attention, their answers and their trust.

Three rules we work by.

01People share when they get something backA result, a reward or something they learned. Never the other way round.
02Owned beats rentedExperiences on your own channels keep working when the ad budget stops.
03Measure everythingIf we cannot show the number, we did not deliver.

Brands we work with.

From national retailers to pharma in more than ten markets.

LidlA1ArgetaSavaKolektor BoschCitroënBraunTelekom SlovenijeRikoBig Bang LeapmotorRenderspaceDigital School

Recognised by the industry.

Our work has earned a couple of awards and mentions.

InOrbitWebsiSOFDiggitSemplGuinness World Records

brainylab, d.o.o.

AddressTacenska cesta 26
1231 Ljubljana, Slovenia
Emailhi@brainylab.io
VAT numberSI61725650
Registration number9646086000

About us.

Who is behind brainylab?

brainylab was founded by Blaž Pregelj, who has worked in digital for more than 20 years across AI strategy, solution architecture and development. The team of designers and developers builds gamification and AI products for brands in retail, FMCG, insurance, pharma, telco and automotive.

Where is brainylab based?

In Ljubljana, Slovenia. All client data is hosted in the EU.

Has brainylab won awards?

Our work has been recognised at InOrbit, Websi, SOF, Diggit and Sempl.

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