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Seven flags between your idea and your results.

Every brainylab project passes the same seven checkpoints. You see each one, approve it and know what comes next. Rooted in user psychology and game design, then layered with AI to personalise the experience at scale.

Book a call → See the flags ↓

Guessing is expensive.

A game nobody finishes or a quiz that collects the wrong data costs the same to build as one that works. The flags make sure we answer the right questions before we spend your budget.

The Seven Flags Method.

One checkpoint at a time. Each flag ends with a deliverable you approve before we move on.

Flag 01

Goal

We agree on one business goal and the number that proves it.

YOU GETA one-page brief

Flag 02

Audience

We define who plays, what they care about and where they come from.

YOU GETAudience profiles

Flag 03

Value exchange

We decide what people get for their time and data: a result, a reward, knowledge or fun.

YOU GETThe value exchange map

Flag 04

Mechanic

We choose the format and mechanics that fit the goal and audience.

YOU GETA concept with 2 to 3 options

Flag 05

Prototype

You click through the experience before we build it.

YOU GETA Figma prototype

Flag 06

Build and consent

We design, develop, integrate and set up GDPR-compliant data flows.

YOU GETA tested experience on EU servers

Flag 07

Measure and grow

We launch with live analytics and plan the next round with you.

YOU GETA dashboard and a growth plan

You approve each flag before we move on.

Every proposal, timeline and status update names the current flag. You always know where the project stands and what comes next.

✓Flag approved

Seven flags. Seven deliverables.

Nothing stays in our heads. Every flag ends with something on your desk.

One-page briefFlag 01 · Goal
Audience profilesFlag 02 · Audience
Value exchange mapFlag 03 · Value exchange
Concept with 2 to 3 optionsFlag 04 · Mechanic
Figma prototypeFlag 05 · Prototype
Tested experience on EU serversFlag 06 · Build and consent
Dashboard and growth planFlag 07 · Measure and grow

A process juries noticed.

Our process won recognition at InOrbit, Websi, SOF, Diggit and Sempl.

Start at
flag 1.

Book a call →

01 · CALLThe first flag is a 30-minute call.
02 · IDEASYou leave with clear directions for your brand.
03 · PLANA tailored plan lands within 24 hours.