Multilingual website
We redesigned the information architecture, defined user flows and rebuilt the site on a clear content model. It stays readable and manageable in every language.
One brand from the helmet to the homepage.
ClientCGP
Market
Slovenia
SloveniaBuiltBrand system, multilingual website, custom CMS
ScopeFrom rebrand to hosting and maintenance
Case overview
Overview
We worked with CGP on a rebrand and a new website, and led the full delivery.
Brand redesign and rollout, website UX and UI, custom CMS engineering, smart form delivery, launch, hosting and maintenance.
The goal
Unify the brand across every touchpoint, digital and physical.
At the centre: a fast, structured, multilingual website that scales with content and traffic, and gives the CGP team a simple CMS to publish.
The challenge
Consistency and control. The web system had to stay clear as content grows and languages multiply.
And forms had to be part of the system. When forms create inbox chaos, important requests get delayed.
The result
A modern, coherent brand system and a web platform that supports daily operations.
Same brand on a site board, a helmet, a boardroom, an email and the web.
So we treated the brand and the website as one system, not two projects.
Four parts. One system.
Each part was built to make the next one easier to run.
Custom CMS
Built around how CGP works internally. Structured content and fast updates without waiting for a developer, designed to stay maintainable as the site grows.
Smart form routing
Requests go to the right place based on form type and intent. Less manual forwarding, faster responses, organised communication.
Brand rollout
The website was one part of the rebrand. We prepared a complete set of brand assets and templates so CGP can apply the new identity everywhere.
Built for every screen.
Laptop, tablet and phone, one content model underneath.
Laptop
Homepage
The first screen leads with “Gradimo trdne temelje za vaš uspeh” over a CGP building.
Phone
Homepage on mobile
The same first screen on a phone, with the main actions within thumb reach.
Laptop
Our story
The company history since 1962, with the key numbers right next to it.
Phone
Company figures
60+ years, 600+ employees and 15,000+ projects, stacked for a quick read on a small screen.
Tablet
Services
Each service gets its own page: a short intro, what is covered and a button for more.
Phone
Services on mobile
The same service page rebuilt for the phone, with arrows to move between services.
Phone
Offer overview
Short intros to each part of the offer, such as production and sale of building materials.
Everything the brand touches.
Assets and rules for every touchpoint, so CGP looks like one recognisable brand on site and on screen.
Brand book
Primary and secondary typography with usage rules, and a brand book with design guidelines.
On site
Construction site signage and boards, including warning and information tables, plus large-format panels, banners and vehicle branding.
In the office
Office signage and wayfinding, interior and exterior entrance branding, meeting room materials and presentation templates.
On people
Jackets, helmets and vests, plus stationery: business cards, folders, letterhead, envelopes and email signatures.
What we did.
Five services, one team, end to end.
- Brand redesign and rollout
- Website UX and UI
- Custom CMS engineering
- Smart form delivery
- Launch, hosting and maintenance
More work.
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Your brand needs
a system.
Still running a messy landing page and a brand that drifts between touchpoints? We deliver the strategy, design, engineering and rollout to make it work end to end.
- 01 · STRATEGYOne plan for brand and website.
- 02 · DESIGN AND BUILDIdentity, UX, UI and a CMS your team can run.
- 03 · ROLLOUTFrom helmets to hosting.