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Junior's Superpowers
Kids pick a superpower for everyday tasks like reading, sleeping or brushing teeth, and Junior helps them practise it, in real time and in his own voice.
An ecosystem for every Argeta fan.
340,000engaged users
50.23%average engagement rate
1:25average interaction with the brand, in minutes
Case overview
Overview
In collaboration with Luna and the Argeta team, we are building a complete engagement ecosystem around the Argeta brand.
Kids play with Junior. Adults take product quizzes and turn their story into a tattoo. Hosts learn from a top chef. Festival visitors meet the brand through AI and win prizes with a photo of their receipt. Every activity is a well-thought-out digital touch point in the powerful Argeta brand ecosystem.
The goal
Fans should spend time with the brand beyond the shelf, all year round. Each audience needed its own reason to engage, each market its own language and moments, and every activity had to build on the last instead of starting from zero.
The constraints
One brand, several audiences, several languages. Every experience had to feel like Argeta and stay safe for children. The AI tools needed hard boundaries: no off-brand output, no profiling, no personal data in prompts.
The result
A living brand ecosystem that runs all year: games, quizzes and AI tools across seven markets, all on one Gamification AI system.
The result
A powerful engagement system.
The Argeta Gamification AI system combines technologies that make every experience smooth, modern and business-oriented: back-end services, AI orchestration across models, OCR, automated prize draws and intelligent first-party data capture. Every new activity starts on proven technology, security and automation.
One brand, many ways to play.
A selection of the activities we have built so far, for every audience and market.
Advent calendar
A daily festive loop with a new game or reward behind every door.
Junior football prize game
A football game with Junior that runs as a prize draw and keeps players following Argeta after it ends.
Solate so vate quiz
A personality quiz that matches players to the Argeta salad that suits them best.
Argeta Exclusive course
A quiz-led hosting course with star chef Jure Tomič, with a chance to experience it live.
Tvoj tatu
For Argeta Exclusive à la Mojmir Šiftar, fans tell their story and an AI image generator turns it into a personal tattoo motif, ready to download or sent by email.
Movie Alter Ego quiz
A Sarajevo Film Festival quiz that matches players to a film character for a personal movie moment.
Filmska ljubav
A Sarajevo Film Festival prize game: players upload a photo of their receipt, OCR checks the purchase and enters them into the draw.
The AI underneath.
Four AI technologies, orchestrated by one back end and kept inside clear brand and privacy rules.
Real-time voice
Junior talks with kids in his own voice and answers in their language, in real time.
Personalisation
Thousands of unique, on-brand stories and outputs generated from structured inputs.
Image generator
Personal tattoo motifs created from each fan’s story, inside brand and safety rules.
Receipt OCR
Reads a photo of the receipt, checks the qualifying purchase and enters the player into the prize draw.
What we did.
One team, from the first mechanic to the last report.
- Gamification concept and mechanics
- AI agent orchestration and prompt systems
- UI and motion design implementation
- Full-stack development
- Receipt OCR and prize draws
- Multi-language setup
- Analytics and reporting
The brainylab team is reliable, precise and resourceful, and always carefully delivers what was agreed. What I value most in our collaboration is the room for constructive debate, along with their feedback and suggestions for improvement.
brainylab is a reliable partner that embraces every creative challenge. Before starting execution, they dig into the specs from every angle, flag potential complications, and suggest improvements. It’s a pleasure to work with such a competent, professional team. The good energy they bring to every project is just a bonus!
More work.
All case studies →
Give your fans
something to create.
- 01 · CALL30 minutes on your audience and your goal.
- 02 · IDEASDirections for games or AI tools your fans will use.
- 03 · PLANA tailored plan within 24 hours.