Enter the room
Each learning module opens as a themed room with its own story, so players want to see what comes next.
Clinical learning that plays like an escape room.
Case overview
Overview
Our pharma client wanted their learning tool to feel even more like an experience than a lecture.
So we built a gamified platform with story-driven themes. Medical professionals solve clinical puzzles, uncover clues and complete missions to learn, and to rank high on the leaderboard.
The goal
Build a new tool on the logic and creation flow the client team had already defined. Then add more game mechanics, a better front-end experience, and make it simple to add new countries, games and users.
The constraints
Keep medical credibility while still feeling like a game. Let the narrative pull users forward with pressure and progress.
Run in 10+ markets and their local languages, with an admin CMS that is simple and intuitive. And align with the existing design system, so the platform lives inside a broader brand ecosystem.
The result
A platform that plays like a game and stays medically credible, and is now easier to operate internally.
Every module is a mission.
We kept the existing creation logic and expanded it into a complete game loop, with clear progression, time pressure and feedback at every step.
Inside the game loop.
Users move through themed rooms and unlock the next step only by making the right decisions.
Solve clinical tasks
Clinical puzzles in quiz and drag and drop formats. Uncover the clues, put the pieces together.
Decide right to unlock
The next step opens only after the right decision. Time pressure keeps every choice meaningful.
Score and rank
Scoring, instant feedback and a leaderboard turn learning into a competition worth repeating.
The admin side, simplified.
One consistent system underneath every market, language and piece of localised content.
Publish games faster
The team builds and launches new games in a simpler admin workflow.
Manage users
Add and manage users straight from the admin panel.
New countries, no code
Roll out a new market and language without touching code.
What we did.
Six services, from the learning flow to the leaderboard.
- UX and learning flow design
- Story and game structure design
- UI design and interactive prototyping
- Full-stack web development
- Game logic, scoring and progression
- Interactive modules
Results
Plays like a game. Stays medically credible.
More engaging
A modern platform that feels like an experience, not a lecture.
More competitive
Scoring and the leaderboard give every player a reason to aim higher.
Easier to repeat
Feedback after every step makes the next round worth playing.
Internally, the platform is now easier to operate.
More work.
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