Ami preizkus
A prize game in six trick questions that introduces the Ami, with 30 seconds to answer each one.
Quizzes that turn drivers into subscribers.
ClientCitroën
Market
Slovenia
SloveniaAudiencesCar owners · Families · New-model prospects
BuiltLead-gen and edutainment quizzes
40–60%engagement
50–55%finish the quiz
25–30%subscribe
Ranges across our Citroën quiz campaigns.
Case overview
Overview
Citroën works with us on strategic lead-gen campaigns in Slovenia. Each quiz does three jobs at once: it wins new, segmented subscribers, it enriches the first-party data Citroën already has on existing customers, and it explains new models, features and services in a way people actually enjoy.
Every campaign collects first-party data through play, not through forms.
The goal
Car brands know who bought a car. They rarely know who is thinking about one.
We had to turn anonymous campaign traffic into identified, segmented contacts: who they are, what they drive, what they care about, and whether they want to hear from the brand again. That is the data sales and marketing need to personalise the follow-up.
The constraints
Automotive audiences do not fill out forms for fun. Each campaign had to earn attention first and ask for data second, and feel like the brand, not like a survey.
Different audiences needed different tones without a new system each time. And every data point had to be consented and usable: a registered profile and an explicit opt-in, not a scraped email.
The result
A segmented, consented first-party database: car owners, families and new-model prospects, each with a known profile and permission to be contacted. Personalised follow-up now works by segment instead of by blast.
Play. Result. Then profile.
We put the value exchange in the right order. The game carries the attention. Registration and subscription come after the user already has a reason to stay.
Quizzes so far.
The quizzes we have built for Citroën so far, each for its own audience and with its own reason to play.
Citroën kviz: Brez presenečenj na cesti
A knowledge quiz for car owners on safe, carefree driving and regular servicing, with a prize draw at the end.
Kam na popoln družinski izlet?
A recommendation quiz that matches families to their next weekend trip and introduces the C3 Aircross along the way.
What we did.
From the first mechanic to the cross-campaign report.
- Campaign concept and gamification mechanics
- Content and question design per audience
- UI design and interactive prototyping
- Full-stack build on the Gamification Engine
- Registration, consent and subscription flows
- Analytics and Engagement Rate reporting
Working with the brainylab team runs smoothly from the first meeting to the final report. Blaž and the whole team are exceptionally responsive and open to suggestions, and every project we have done together so far has run without a single worry. Their creative and copywriting add the finishing touch that brings a project to life in a special, different way: it draws users in and, in the end, delights us as the client with good results. The quiz brought us key new users we had not reached with other marketing tactics, and the wheel of fortune created real engagement with our target audience and delivered the message we wanted.
More work.
All case studies →
Which audience do you
want to know better?
- 01 · AUDIENCETell us who you want to know better.
- 02 · GAMEWe design a game that gets them to tell you themselves.
- 03 · PLANA tailored plan within 24 hours.