Počitnice so igra
A physical holiday game book for the whole family, with three mini web apps that keep the play moving at the table.
A long game with Sava Insurance.
ClientSava Insurance
Market
Slovenia
SloveniaAudienceFamilies, kids and parents
BuiltGames, quizzes, prize games and a holiday game book
22,800+unique visits across campaigns
8.9%visit-to-lead conversion on the holiday game book
1:56average time with the brand across campaigns, in minutes
Case overview
Overview
Sava Insurance does not come to us for one-off campaigns. We are their long-term partner for play: seasonal quizzes, brand games and prize challenges with Ava, Sava’s turtle mascot, and a physical holiday game book for creative family time.
Every campaign is planned as part of the same story, so each one builds on what the last one taught us.
The goal
Stay present in people’s lives all year round, not only when they need insurance. Build a real emotional bond with families, and give Ava a personality people remember, and turn that attention into qualified prospects and segmented first-party data.
The result
22,800+ unique visits across campaigns, an 8.9% visit-to-lead conversion on the holiday game book, and 1:56 minutes on average with the brand across campaigns.
Not one campaign. A year-round play calendar.
Quizzes in winter, prize games in summer, a game book for the holidays. Each activity is a new reason to spend time with Sava, and a new chance to learn what families respond to.
Campaigns so far.
A selection of what we have built for Sava: games, quizzes and a game book, each with its own reason to play.
Spoznaj Avo
A mini quiz that introduces Ava, Sava’s turtle mascot, and the values she stands for.
Odkrij Avo
Players tap to reveal the new mascot in under 30 seconds and enter a prize draw.
Morska misija
Ava dives into a carefree summer: catch fish and crabs, avoid the jellyfish and play for a prize.
Ava pobarvanke
Ten summer colouring pages with Ava for kids of all ages, downloaded in exchange for a short sign-up.
Šolska pustolovščina
Fill the school bag, dodge the banana peels and unlock a discount code for children’s accident insurance.
Why it keeps working.
Usable data, not vanity metrics, and a partnership that compounds.
Worth their time
Every activity gives people something useful or fun first, from offline family games to Ava’s prize games.
One promise, one action
A simple funnel that segments every lead by the parameters marketing and sales need to continue the conversation.
Each campaign builds on the last
Ava, the technology and the data carry over, so every new activity starts from what already works instead of from zero.
What we build together.
Physical and digital formats that share one character, one tone and one data flow.
- Seasonal quizzes Short, playful formats that teach the brand and its values
- Brand games Quick mobile games that put Ava in the player’s hands
- Prize challenges Games tied to prize draws and discount codes on Sava products
- Ava’s world A mascot with a personality, colouring pages and a hub that links every activity
- Holiday game book A physical book with a play kit and mini web apps for family time
- Segmented lead capture Every activity collects the data marketing and sales need to continue the conversation
brainylab is a partner that doesn’t wait for a brief; they think alongside us. They are proactive, reliable and they know how to listen. What sets them apart is their creativity, responsiveness and ability to turn ideas quickly into concrete, high-quality solutions that deliver results.
More work.
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- 01 · CALL30 minutes on your audience and your lead target.
- 02 · IDEASDirections for a campaign that builds an emotional connection.
- 03 · PLANA tailored plan within 24 hours.