Čarobni preizkusi
A multi-game Harry Potter and Wizarding World experience with three challenges built around collectible figurines.
Eight games that kept Lidl No.1
ClientLidl Slovenia
Market
Slovenia
SloveniaChannelsStores · Social · Website · App
BuiltFour quizzes and four games
75%active engagement, against a 70% target
28%of engaged users became leads
3:57average playtime
69,653social media engagements
Case overview
Overview
Lidl Slovenia wanted to keep its top position in brand closeness, measured by the Ipsos Brand Tracker, and grow its mailing list with new subscribers.
We designed and built eight gamified experiences matched to different shopper segments, ran them across Lidl's own channels and turned engagement into quality leads.
The challenge
People scroll fast. Campaign messages fade even faster. Lidl needed a format that earns attention, holds it and creates a positive emotional connection. Repeatedly, and across many audiences.
The constraints
Retail has many audiences with different motivations and shopping habits. Attention spans are short and competition for clicks is high.
We worked within strict co-branding rules for licensed content and partner trademarks, and everything had to run smoothly inside Lidl's existing web ecosystem.
The result
All four objectives agreed up front were met or beaten. Lidl stayed No.1 in brand closeness, active engagement reached 75% against a 70% target, 28% of engaged users became leads against a 20% target, and average interaction time hit 3:57 against a 3-minute target.
Not one big game. A portfolio.
Each format is tied to one audience intent: learning, self-discovery, winning, collecting or quick play.
Games and quizzes so far.
A selection of what we have built for Lidl Slovenia, each with its own audience and reason to play.
Slastna misija
A collection game with licensed Paw Patrol characters, tied to the Paw Patrol movie.
Rakunčkova delavnica
A festive catch game: help Lidl’s raccoon collect gifts, Favorina treats and Deluxe specialities to win prizes.
Velika rokometna nagradna igra
A prize-game quiz with the Handball Federation of Slovenia: trips to Norway and Germany and fan gear to win.
Lidlov digitalni izziv
Three weeks of digital challenges: four disciplines, each with its own game and a leaderboard.
Sestavi Doberlajf
A custom jigsaw game with four puzzles of four to 21 pieces, built around the Doberlajf promise: wellbeing, team, perks and career.
(Vz)trajno = sijajno
A snake arcade game for Lidl’s sustainability report: guide a caterpillar through three worlds and collect sustainable goods.
Eight tools, eight reasons to play.
Integrated into Lidl's website and optimised for mobile and cross-browser performance.
01Wine and gastronomyAn educational quiz on wine and gastronomy.QUIZ
02Shopping personasA personality quiz with playful shopping personas.QUIZ
03Prize-game quizA promotional quiz with prizes to win.QUIZ
04True or falseAn educational true or false quiz.QUIZ
05Jigsaw puzzleA custom jigsaw puzzle game.GAME
06Harry PotterA multi-game experience with licensed content.GAME
07Paw PatrolA collection game with licensed characters.GAME
08Spot-itA custom Spot-it game with a digital and a physical edition.GAME
Why it worked.
Small interactive formats, tied into one coherent engagement strategy.
Format matched to intent
Different people have different reasons to play. Lidl gave them plenty.
Entertainment, not ads
Interactive formats made Lidl's content feel like entertainment, not pure advertising.
Repeatable building blocks
Multiple tools for multiple audiences, on multiple entry points.
More work.
All case studies →
An engagement system
for your brand.
- 01 · AUDIENCESWe map your audiences and what makes each one play.
- 02 · MECHANICSWe pick the right mechanics for attention and leads.
- 03 · PLANA tailored plan within 24 hours.