Home/Case studies/Donat

Trivia that teaches and grows the list.

ClientDonat

MarketSlovenia

FormatEducational lead-gen quiz

BuiltKnowledge trivia quiz

Donat knowledge quiz on a laptop, a tablet and a phone

18%of people reached subscribed

31,810people reached

Numbers from first-party platform analytics.

Overview

Donat has been part of Slovenian tradition for 115 years. For the anniversary, we built a quiz around one question: how well do you really know Donat?

Players find out if their knowledge goes all the way back to the spring where Donat comes from.

The goal

Teach people what makes Donat different, and grow the subscriber list while they learn. A product trivia quiz that teaches while it collects subscribers.

Why a quiz

Product facts are easy to skip and hard to remember. A quiz turns them into something people want to finish, and shows you exactly where understanding drops off.

The result

The anniversary quiz reached 31,810 people, and 18% of them subscribed.

How it plays.

Short, timed and packed with facts about Donat. Every screen gives players a reason to keep going.

Step 01

Start the quiz

Check how well you really know Donat. Every answer has a 30-second timer.

Question asking where Donat springs from, answered on a map of Slovenia

Step 02

Pick the answer

Where does Donat spring from? Players choose the right spot on a map of Slovenia.

Step 03

Learn as you go

Short facts between questions, like the 1908 discovery of the Donat spring, so players learn the story while they play.

Question about the immune system where players tap the right organ

Step 04

Tap the answer

About 80% of immune cells sit in one part of the body. Players tap the right organ on the illustration.

Data entry form: enter your email to see the results and join the prize draw

Step 05

Enter your details

To see the results, players leave their name and email and join the prize draw. They also get a guide to building healthy habits. Players can skip it and see the results anyway.