Stop losing 97% of your traffic.
Most visitors never fill in a form. They will play a quiz. We turn that play into segmented, consented leads with intent attached.
Benchmarks across quiz campaigns in several industries and markets.
Forms collect contacts. Quizzes collect behaviour.
A form gets you a name and an address with zero context. A quiz tells you what people care about, what they need and where they are in the decision, before they opt in.
Engage first. Collect intent. Opt-in last.
Every deployment follows the same three-stage mechanism. The order is the whole point.
Attract with play
Instead of interrupting people with a sign-up pop-up, you invite them into something worth their time: a quiz, a challenge, a recommendation tool. This is where engagement starts.
Collect intent
While people play, they answer questions. The answers tell you what they care about, what they need and which segment they belong to. Structured first-party data, by design.
Earn the opt-in
People want their result, their score, their recommendation. The form appears at the moment of highest motivation, not highest annoyance.
Five ways to use it.
The framework bends to your goal. Hover a row to see where it has already worked.
Real campaigns. Real numbers.
All case studies →Lidl Slovenia: 8 experiences, one audience that stays
- Active engagement 75%
- Engaged users to leads 28%
- Average session 3:57
- Brand closeness (Ipsos) #1
Sava Insurance: a holiday book with a lead layer
- Unique visits 22,800
- High-intent users 4,500
- Visit-to-lead conversion 8.9%
Citroën, Bosch, Telekom, Donat, JUB, Argeta
- People reached 1M+
- Quiz start rate 45–60%
- First-party data rate 30%+
- Quiz formats 7
First call to live leads in 3–6 weeks.
Core work takes about three weeks. The rest is approvals and integrations, and we plan for them from day one.
01Strategy and goals
Audience, objective, success metrics and what a qualified lead means for you.
02Format and prototype
The right mechanic for your goal, as a clickable prototype before production code.
03Design, build, integrate
Your brand style, the Gamification Engine, CMS content, CRM and analytics, QA on every device.
04Launch and iterate
A live dashboard from day one: engagement, completion, drop-off and lead quality.
What would it do for your numbers?
Put in your traffic and current conversion. We run it against real brainylab benchmarks.
| CURRENT | WITH BRAINYLAB | |
|---|---|---|
| Engagement rate | — | 54% |
| Lead conversion | 2.5% | 30% of engaged |
| Monthly leads | 625 | 4,050 |
| Cost per lead | €32.00 | €4.94 |
more leads per month, with the same traffic
Projections use brainylab benchmark averages: 54% engagement and 30% lead conversion of engaged visitors. Results vary by industry, audience and implementation.
Lead-gen questions.
The ones marketing and performance teams ask us first.
Why do quizzes beat lead forms?
People get something before they give something. A quiz first gives a result, a score or a recommendation, and the opt-in comes when people want to keep it. Lidl Slovenia's quizzes turned 28% of players into leads. Typical web forms convert in the low single digits.
Is this just email capture?
No. The email is the last step. The value is in the answers before it: what people care about, what they need, which segment they belong to. Each answer becomes a field you can segment, personalise and retarget on.
How many leads can we expect?
Use the calculator for an estimate. For reference: Leapmotor turned 5% of the people it reached into qualified leads, Donat 18% into subscribers, and Telekom Slovenije 17% into registered users.
How do leads reach our CRM?
Through a direct integration or an export, depending on your stack. Every lead arrives with its quiz answers and consent record. Without a CRM, leads sit in the dashboard and export as CSV.
Can it run as a one-off campaign?
Yes, and one quiz can hit a campaign target on its own. The bigger return comes when it becomes a format: same Gamification Engine, new content each season, a data set that grows with every edition.
What is included in every build?
The full Gamification Engine: reusable mechanics, a CMS for updates without code, a real-time dashboard, multi-language support, GDPR-compliant data handling, EU hosting with maintenance, and custom design in your brand.
Get a free lead-gen
plan for your brand.
- 01 · FORMATThe best quiz or game format for your goal and audience.
- 02 · MECHANICThe right mechanic and the opt-in moment that fits it.
- 03 · DATAExactly which first-party data you can capture, and how to use it.