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One problem. One system.

Four frameworks, each built around one business goal. Proven on real campaigns, running on one Gamification Engine.

2.4M+people reached
54%average engagement
129K+first-party leads collected

Benchmarks across 125+ campaigns, several industries and markets.

Four frameworks. Four outcomes.

Each one is a complete system: strategy, mechanics, build and measurement. A system that works, improves and generates value.

What are you solving?

01 · LEAD GENERATION

I need more leads

BEST FOR

Teams running paid campaigns who need better first-party data, and lower cost per lead without lower quality.

PROBLEM

You pay for traffic, but your forms convert under 3%. Most visitors leave without a trace.

SYSTEM

Quizzes and games that give people a reason to take part, then opt in once they are already engaged.

PROOF
40%

average lead conversion across campaigns.

Citroën quizzes on phones
02 · CUSTOMER EDUCATION

I need people to understand

BEST FOR

Knowledge-heavy products in pharma, tech, insurance and finance, and L&D teams who need people to finish.

PROBLEM

Your content gets published, not consumed. Sales cycles stay long because buyers are not informed.

SYSTEM

Learning platforms with progress, challenges and rewards that people finish and come back to.

PROOF
12:15

average time on platform

20,000+

active learners

Pharma learning platform
03 · LOYALTY & RETENTION

I need people to come back

BEST FOR

Retail and FMCG brands with seasonal campaigns, and any team investing in owned media over rented attention.

PROBLEM

People visit once and never return. Every quarter you rebuild your audience from zero.

SYSTEM

Advent calendars, daily challenges and progression that give people a reason to come back tomorrow.

PROOF
65%

active engagement

Daily

return loops

3:57

average session

Lidl quiz and game series
04 · BRAND ACTIVATION

I need brand recall

BEST FOR

Awareness campaigns that need measurable recall, and formats that also feed the remarketing pipeline.

PROBLEM

Impressions without recall. Paid reach stops working the moment you stop paying.

SYSTEM

Branded games and challenges people play, not scroll past. Every player becomes a segmented contact.

PROOF
#1

brand closeness index (Ipsos) retained for Lidl Slovenia

69,653

social engagements

Argeta Junior on phone and tablet

Same process. Every framework.

You do not need to work out the mechanics. We have run this from first call to live data more than a hundred times.

1

Define the goal

Which business problem, which audience, what success looks like. We agree the KPIs before we touch a screen.

2

Choose the format

Quiz, game, platform, AI tool or a mix, picked for your goal. You click through a prototype before we build.

3

Build and launch

Design, development, content, integrations and QA on the Gamification Engine. Live in 2–8 weeks, depending on the framework.

4

Measure and scale

A real-time dashboard from day one. New content, new formats, same foundation, so every campaign starts from data.

Award-winning process, recognised at InOrbit, Websi, SOF, Diggit and Sempl.

See the 7-flags method →

Trusted by brands that take interaction seriously.

LidlArgetaBoschA1SavaKolektorCitroënRiko

GDPR by design

Consent is asked inside the experience, built into every solution.

EU-based servers

Hosted, secured and maintained in the EU, under a Data Processing Agreement.

Ongoing support

Updates, uptime and maintenance included, long after launch day.

Common questions.

Still deciding? A 30-minute call usually settles it.

What is a gamification framework?

A complete system for one business goal: strategy, game mechanics, build and measurement. There are four. All of them share the same process and the same Gamification Engine. What changes is the mechanic and the KPI.

Which framework should I start with?

Start with the problem that costs you most today. Forms that convert poorly: lead generation. Buyers or staff who do not understand the product: customer education. Campaign traffic that disappears after launch: loyalty and retention. Reach without recall: brand activation.

If two apply, start with the one that gives you measurable data fastest.

Can we combine frameworks?

Yes. All four run on the same Gamification Engine, so player profiles and data carry over. Lidl Slovenia combines brand games with seasonal loops such as advent and prize games on one platform.

What do you need from us to start?

A clear goal, one person who can approve content, and your brand guidelines. We bring the mechanics, design, build, hosting and analytics.

If the campaign has prizes, your legal team approves the prize rules, because your brand is the organiser.

Not sure which one
fits? Ask us.