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Make people play with your brand, and remember it.

Ads get seen and forgotten. Branded games get played. We build games and challenges around your product, so people spend minutes with your brand and leave you their consent to talk again.

Book a call → See brand games ↓
800,000+people reached with our games
60%of visitors start playing
65%of players finish the game

Benchmarks across brainylab brand games.

Reach is paid. Recall is earned.

Your campaign reaches people. A week later they cannot name the brand. Impressions do not build memory, and paid reach stops when the budget does.

An ad in the feedSeconds
A brainylab brand game1–4 min
Book a free call →

Start from the product. Keep it short.

Four rules behind every brand game we ship.

Rule 1

Start from the product

The mechanic shows what your product does. A fast tap game for a fast car. A simulation for an industrial cable.

Rule 2

Keep it short

1 to 4 minutes, playable on a phone, no download. The end screen is where the opt-in and the share happen.

Rule 3

Give a reason to share

Scores, challenges and prizes turn players into distributors.

Rule 4

Capture the player

Every finished game ends with an optional profile and opt-in, so you can retarget by segment.

Hero games Simulations Prize challenges Leaderboards Tap games Quizzes Multi-game hubs Events
Tap games Quizzes Multi-game hubs Events Hero games Simulations Prize challenges Leaderboards

Phones, tablets and large screens. Online, at events and on the trade fair stand.

Explore brand games →

Four kinds of brand activation.

One launch or a whole season. Hover a row to see where it has already worked.

01Hero game One game, one message, one launch. Built around a single campaign.LEAPMOTOR FAST TAP GAME FOR GEN Z 02Multi-game hub Several games under one brand hub, each one for a different audience.LIDL GAMES
03Product simulation A game that explains how your product works. Strong for B2B and trade fairs.LAPP SIMULATION GAME
04Prize challenge Leaderboards and prizes for peak campaign moments.KOLEKTOR · VENO PILON

Games people remember.

All case studies →
Lidl Games on phone and desktop
BRAND ACTIVATIONLOYALTY

Lidl Slovenia: Lidl Games

Games and quizzes that helped Lidl keep the No.1 spot in the Ipsos brand closeness index.

  • Brand closeness (Ipsos) #1
  • Social media engagements 69,653
  • Active engagement 75%
Ava the turtle mascot with Sava games and the holiday game book
BRAND ACTIVATIONLEAD GENERATION

Sava Insurance: a year of play with Ava

Quizzes, brand games and prize challenges with Sava’s turtle mascot, plus a holiday game book.

  • Lead target 2×
  • Avg. time with the brand 1:56
Argeta gamified app with AI tools on phone and tablet
BRAND ACTIVATIONAI TOOLS

Argeta: a gamified app with AI tools

Games and AI tools for Argeta fans across markets, with Luna/TBWA.

  • Engaged users 177,320
  • Engagement rate 40.54%

From the agency side.

See the Argeta case →
The brainylab team is reliable, precise and resourceful, and always carefully delivers what was agreed. What I value most in our collaboration is the room for constructive debate, along with their feedback and suggestions for improvement.
Ana KotarLuna/TBWA

Built with products proven in live campaigns.

The products we combine for this goal, all on one Gamification Engine.

Brand gamesMaximum engagement that feeds lead capture→ Lead-gen quizEdutainment, segmentation and first-party data→ AI image generatorPart of our AI agents→ AI writerPart of our AI agents→

Brand game questions.

What brand managers and agencies ask us first.

How does a branded game improve recall?

The game makes people use your product's idea instead of watching it. The mechanic is chosen to show what the product does: a fast-tap game for a fast car (Leapmotor), a simulation for an industrial cable (Lapp).

People spend minutes with the brand instead of seconds, and every finished game ends with an optional opt-in you can retarget.

How long should a brand game be?

One to four minutes, playable on a phone, with no download. Longer games lose players before the end screen, and the end screen is where the opt-in and the share happen.

Can we measure recall, not only plays?

Yes. By default we measure plays, completions, shares and opt-ins. For recall, we add a short question at the end of the game or connect the campaign to your existing brand tracker.

Will the game look like our brand?

Yes. We design every game in your visual identity and tone of voice.

Do brand games work in B2B?

Yes. Kolektor and Lapp use games for B2B audiences, trade fairs and employer branding. In B2B, the game works best when it shows expertise or explains how the product works.

Can people play at events and trade fairs?

Yes. The same game runs on phones, tablets and large screens, with a live leaderboard on the stand screen if you want competition between visitors.

What does a game cost?

A single game for one campaign is the smallest scope. Book a call and we give you a range within 24 hours.

Turn your next campaign
into a game.

Book a 30-min call →