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One gamification engine.
Every experience.

Ready-made building blocks for quizzes, brand games, AI tools, loyalty programmes and prize contests. One CMS and one dashboard, so your team updates content, manages languages and tracks results without code.

Book a call → Take it apart ↓

What is inside the Gamification Engine

This is a finished product.

Quizzes, games, lessons and prize draws in one branded experience. On the surface, every client's looks different.

Now take it apart.

Every screen we ship is assembled from Gamification Engine components.

36 parts. Five layers. One Gamification Engine.

Wired together: actions earn points, points unlock rewards, every step is tracked and consented.

The first version always looks great.

Then the next campaign starts from scratch. Without a proper gamification engine you hit the same four walls every time.

Without a gamification engine
  • Every activation starts from zero
  • Content updates are slow and expensive
  • New languages are painful
  • Tracking never lines up
With the brainylab Gamification Engine
  • Reusable mechanics, live in weeks
  • One CMS, no code
  • Multi-language built in
  • One dashboard, comparable KPIs

Who runs on it.

Teams that need gamified and interactive content as part of how they talk to people, not once a year.

  1. Brands with several campaigns a yearOne consistent system behind all of them
  2. Marketing teams on deadlinesFresh formats, fast, with predictable delivery
  3. Learning teamsInternal education that is fun and interactive
  4. Marketing teams who collect leads and first-party dataOpt-ins, segments and a consent record with every lead
  5. Loyalty and CRM teamsRepeat loops, progress and rewards people come back for
  6. HR and internal communicationsOnboarding, company values and year-end challenges employees play
  7. AgenciesInteractive campaigns for clients, without a dev team

What comes out of it.

A library of formats you can tailor to your business and marketing KPIs.

Quizzes

  • Knowledge trivia
  • Personality
  • Area quiz
  • Branded score
  • Quiz with a business poll
  • Product recommendation
  • Trip recommendation

Game formats

  • Advent calendar
  • Spin wheel
  • Memory
  • Crossword
  • Word search
  • Guess the word
  • Fast tap
  • Elements tap
  • Drag & drop
  • Snake
  • Puzzle
  • Find the differences
  • Simulation

Platform layer

Gamified platforms with profiles, progression, content and repeat loops, for programmes that run for years, not weeks.

Secure and private by design.

Built into the Gamification Engine, not added per project. Every experience on it inherits the same hosting, consent and data rules, so legal and IT approve once.

Privacy & security →

EU hosting

All personal data is hosted and processed in the EU, with a documented register of sub-processors.

GDPR · ART. 28

You own the data

You are the data controller. We process player data for you under a Data Processing Agreement, signed before any data is collected.

DPA

Consent inside the experience

Players see what they share and why. Registration and marketing opt-ins stay separate, and every lead comes with a consent record.

GDPR · ART. 7

Only the data you need

We collect only what the defined purpose needs. Retention is agreed before launch, then the data is returned to you and deleted.

ART. 5 · ART. 25 GDPR

AI with guardrails

Every AI feature is documented: purpose, data sources, model provider and what users are told.

EU AI ACT

Privacy-friendly analytics

The dashboard can run on aggregated, anonymised tracking, so you still see the whole funnel.

ANONYMISED
Before you sign, your legal and IT teams get
  • Data Processing Agreement
  • Sub-processor list
  • AI documentation per feature
  • Security overview

Three ways clients use it.

See the case studies →
01

An educational campaign

WHEN

You want an interactive experience that feels native to your brand and runs on your own channels.

OUTCOMES

Higher engagement, higher completion, insight into how people behave.

EXAMPLES

Citroën quiz strategy, Bosch Za čebele, Telekom cyber security quiz, Donat product trivia.

See the Citroën case →
Citroën quizzes on phones
02

A repeatable system

WHEN

You do not want one hero campaign. You want many activations on the same foundation.

OUTCOMES

More repeat engagement, richer first-party data over time, stronger brand recall.

EXAMPLES

Lidl gamification tools, Argeta Advent Calendar, Sava Ava.

See the Lidl case →
Lidl gamified activations on phone and tablet
03

A learning platform that grows

WHEN

You need depth: profiles, progression, content, rewards and a long-term roadmap.

OUTCOMES

Retention, habit building, and a platform your team can run and expand.

EXAMPLES

A1 Spletne brihte, pharma escape room, CJVT games, Sava Azimut.

See the A1 case →
A1 Spletne brihte learning platform on laptop and phone

Gamification Engine questions.

What exactly is the Gamification Engine?

brainylab's own platform for interactive web experiences: quiz formats, game mechanics, a platform layer with profiles and progression, one CMS and one dashboard. Every quiz, game and platform we deliver runs on it, which is why campaigns launch in weeks and data stays comparable.

Who owns content and data?

You own your content and all player data. We process the data on your behalf under a Data Processing Agreement. The Gamification Engine itself stays brainylab software, licensed for your experiences. On request we export all your data in standard formats.

What happens when a campaign ends?

You choose: it stays live, moves to an archive page, or is switched off. Player data is exported to you and then deleted on the retention period agreed before launch.

Build your next one
on the proven Gamification Engine.

Book a 30-min call →